"Hi Al:
I would just like to thank you for introducing me to your Strategy of Supremacy Marketing System. It helped me increase my sales almost $1million for this year - much faster and much less expensively than I had predicted. You took over my marketing and my attempts to do it myself. Here are some of your ideas that have really helped my ads work better and increase my sales. You:
1. Eliminated all of my magazine ads that weren’t producing many sales, and replaced them with a very effective direct mail campaign.
2. Increased the effectiveness of my newspaper ads by changing the headline and adding better copy. You even showed me how I could get better results with what you called a “page dominator” ad instead of the two page ad I was using.
3. Wrote some great radio scripts and put them on the best radio stations.
4. Created some magnetic signs to hang on the items in my store I want customers to focus on.
5. Created caricatures of my brother Joey and me to add a little humor to the sales process.
6. Created a very memorable jingle - emphasizing our great customer service.
7. Created a great “tag line”.
8. Helped us put our sales message on our windows where people driving past could see it.
9. Told us to put our names on our shirts so people would know and remember who they were talking to.
10. Wrote some great copy for our previous website. We expect the same great results with your help on our new one. With your help, I am looking forward to even better results next year - especially with the new store.
Thanks again, Al.